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The Boutique at ARW Website and Platform Integration

Thu, 21 Apr 2022 19:25:44 GMT

ABOUT THE CUSTOMER

The Boutique at ARW is a retail space within AR Workshop. Chrystal Rowe, owner of locations in Charlotte and Hickory, NC, specializes in sourcing and styling curated gifts for different occasions that are both trendy and traditional. With a background in curated collections, Chrystal makes finding the perfect gift for friends or family easy.

CUSTOMER VISION

Traditionally, Chrystal’s locations had focused more on the workshop side of AR workshop. After recently trying to increase traffic and inventory in her retail spaces, both inside of the workshop and standalone, Chrystal realized that she needed more of a marketing strategy to show people what she could offer. Chrystal came to Yale Marketing looking for a way to integrate her eCommerce platform with a beautiful website that showcased all that The Boutique at ARW has to offer.

WEBSITE

Yale Marketing created a website for Chrystal that displays beautiful images of the shop and of products as well as explains all that The Boutique at ARW has to offer. With three locations, it was important to have a central page with addresses, hours, and offerings for each location as well as a way for visitors to book stylist appointments and shop the available online inventory.

To see the full website, click here .

SERVICES USED

Custom Website

Platform Integration

Do you need a custom website for your company? Yale Marketing can help! Set up a brainstorming session with us today to discuss how we can create something beautiful and functional for your brand.

Limelight Salon Website Project

Thu, 21 Apr 2022 18:57:35 GMT

ABOUT THE CUSTOMER

Founded in 2010, Limelight Salon is located in the SouthPark neighborhood of Charlotte, NC. The owner, Lisa-Evans Clark, has 20 years of experience and believes in a very private, fun, and playful approach to making her clients look and feel beautiful.

CUSTOMER VISION

Lisa was looking for a beautiful website that could showcase her offerings and allow clients to contact her and book websites online. Lisa had an abundance of Google reviews as well as social media presence on several platforms and wanted to make sure that we incorporated those on her website.

WEBSITE

Yale Marketing created a gorgeous website for Lisa showing all the services that she offers and more. With multiple contact buttons and forms on every page of the website, users will have no problem reaching Lisa to inquire about services or make an appointment. We also added a blog page for Lisa and migrated all her articles from her previous website.

To see the full website, click here.

SERVICES USED

Custom Website

Do you need a custom website for your company? Yale Marketing can help! Set up a brainstorming session with us today to discuss how we can create something beautiful and functional for your brand.

Wild Olive Ranch Branding and Web Project

Wed, 23 Mar 2022 20:51:24 GMT

ABOUT THE CUSTOMER

At Yale Marketing, we love to work on projects from the ground up so we can see businesses blossom into their full potential. When we first met with Summer, the owner of Wild Olive Ranch, she had just bought a farm in Monroe, NC and needed a name, a brand, a website, and more! Wild Olive Ranch will be not only a home, but a dog boarding facility, animal rescue sanctuary, and event venue.

CUSTOMER VISION

Summer told us that she had purchased a Juliana pig from an unborn litter. She named the future piglet Olive, who would be the first resident of the farm once it was born. We knew that we had to somehow feature it into the name and brand.

Once we decided on the name, Wild Olive Ranch, we moved on to logo design. We wanted to create a circular logo in line with the design that many traditional ranches use as well as come up with a way to discreetly feature Olive. If you look closely, you will see pig noses drawn onto the olives throughout the design.

After completing the logo, we created branded graphics and set up social media channels, in which Summer could continue to grow the brand and give updates about the happenings at Wild Olive Ranch.

Lastly, we built Wild Olive Ranch a website that will be able to grow with them. While they are just starting their adventure, they have plans to offer a wide array of services in the future. And so we built the website with scalability in mind to accommodate future additions that Summer expressed interest in.

SERVICES USED

Logo and Branding

Social Media Account Creation

Social Media Headers

Website Design

Stay tuned for more from Wild Olive Ranch! We can’t wait to see what they do next!

Can Yale Marketing help you with any of your marketing? Contact us to learn more!

Joyful Home Design Branding and Web Project

Tue, 22 Feb 2022 19:38:14 GMT

ABOUT THE CUSTOMER

Joyful Home Design, an interior design company based in Charlotte, North Carolina, specializes in creating joyful interiors with bold colors and patterns. The owner, Lori Shaw, came to Yale Marketing with a tight timeline to create a brand and website before her latest large-scale project went to print in a local magazine.

CUSTOMER VISION

While Lori only had an Instagram account and professional home photos to work with, she knew she wanted a brand that was bright, cheery, and reflective of her personality and work. Yale Marketing helped Lori to re-name her business and create a logo to match:

Additionally, Lori needed a website that would beautifully display her project photos and services as well as provide customers with a space to contact her and purchase services.

Lastly, Lori engaged us to create what she calls “Joy Boards.” A large part of Lori’s business is assembling curated design boards with product links that enable customers to re-create her room designs in their own homes. Lori wanted the joy boards to be both aesthetically pleasing while also holding as many product links as possible.

SERVICES USED

Logo & Branding
Website Design
Scheduling and Payment Website Integration
Copywriting
Additional Product Design

Projects that help our customers realize their dreams and succeed in their businesses are at the heart of what we do. Are you in need of marketing for your business? Reach out today to see what Yale Marketing can do for you!

Glo By Emily Branding and Web Project

Fri, 18 Feb 2022 18:31:54 GMT

ABOUT THE CUSTOMER

Glo By Emily is a mobile tanning service located in Charlotte, North Carolina. Emily specializes in fully customizable tanning experiences inside of her client’s homes and was in need of a brand and website to showcase her business. When we met with Emily to discuss her ideas and vision for the project, we knew we could create something outstanding for her.

CUSTOMER VISION

During logo creation, it was important to Emily that we both represented sunless tanning and still showed her personality. The colors and script font fit with Emily’s personality, and the abstract sun is a modern take on showcasing sunless tanning.

In the web design phase of the Glo By Emily project, the priorities were to show the services that Emily can perform, create a place where clients can schedule appointments and provide information to those who might be new to sunless tanning. As always, Yale Marketing ensured that the look and feel of the website was consistent with the branding in all other areas of Emily’s business.

SERVICES USED

Logo & Branding
Website Design
Scheduling Integration
Copywriting

At Yale Marketing we find great joy in creating something beautiful for our customers that can help them grow and succeed in their business. Are you in need of marketing for your business? Reach out today to see what Yale Marketing can do for you!